The Federal Government has granted a 3-year tax relief to the newly inaugurated Pay TV operator in the country, TStv Africa, as well as...
The Federal Government has granted a 3-year tax relief to the newly
inaugurated Pay TV operator in the country, TStv Africa, as well as tax
free dividends to all investors in the company.
 |
| Lai-Mohammed |
The Minister of Information and Culture, Alhaji Lai Mohammed, announced
this on Sunday night in Abuja at a dinner to mark the official unveiling
of the new company.
TStv Africa is a wholly owned Nigerian Pay TV operator with
refined offerings of novel Unclassified Pay Per View subscription and
complimentary internet services.
Mohammed, who performed the official unveiling of the new
company and its products, said the tax reliefs were in line with the
Pioneer Status recently granted to the Creative Industry by the federal
government.
The minister congratulated the Chief Executive Officer (CEO)
of the company, Dr Bright Echefu, and his team for liberalising and
breaking the monopoly of Pay TV in the country.
“The important thing about what Echefu has done today is
that he has redefined the pay per view television industry and from
today that industry will never remain the same again.
“What he has done is to democratise the media and
entertainment industry and make it possible for even a peasant farmer to
have access to the best entertainment and news in the world.
“It is a great opportunity for me to be the one to unveil
TStv because just like a Nigerian made history by crashing the cost of
telephony in Nigeria, I am glad that another Nigerian is now coming
forward to crash the cost of Pay TV,” he said.
The minister commended the courage of the investor for
coming from the Diaspora to invest in his country and for believing in
the government’s seriousness about diversifying the economy.
He said the company had also demonstrated that government
alone could not do all things but needed the participation and synergy
of the private sector.
“I want to assure that this administration will continue to
assist you and other investors in creating the enabling environment for
businesses to grow,” he said.
The minister said that the government was aware of the huge
contributions of the creative industry to the nation’s economy and would
continue to support the sector.
However, he identified contents and the lack of objective
audience measurement as major challenges that had retarded the growth of
TV and advertising industries in the country.
“With the liberalisation of the industry, content has become
very key because content determines which channels are being watched
and which are not.
“Another major challenge is how to get an accurate measurement of which channel is being watched and which is not.
“Kenya and South Africa are about one third of our
population but they do much better in TV and radio advertisement than us
because of their robust audience measurement,” he said.
The minister announced that the National Broadcasting
Commission and his ministry would organise a workshop on Nov. 28 to
address the challenge of audience measurement.
Earlier, Echefu said that TStv Africa, which had gone
through a lot of challenges, was birth to liberalise PayTV in the
country, make it affordable to every Nigerian with added values.
He said for the first time, Nigerians could now enjoy Pay
Per View because with TStv, “subscription runs as you watch and it has
the facility to pause your subscription when you travel”.
Echefu said that TStv for a start has 70 premium channels
model with the cheapest pay-TV in Africa with maximum subscription fee
of N3,000 only.
He said as a fully Nigerian brand with consideration for the
masses, TStv is not classified and it has a model that accommodate
subscription as low as N200 as N500 for a period of time.
The CEO said TStv came with PVR (Personal Video Recorder)
Decoder which allowed viewers greater control over their viewing
experience with functions like pause, rewind, forward, save and record
of programmes of interest.
Echefu said that once you subscribe to TStv, you will also
get complimentary internet service, enabled Wi-Fi, as well as video
calls and video conferencing services.
“It has an array of amazing TV channels with premium entertainment, educative programmes that cut across all genres.
“The genres included news, music, general entertainment,
documentary, movies, religious, sports, health, kids, fashion and
lifestyle that better define the uniqueness of Nigeria’s diverse culture
and traditional values,” he said.
The CEO said TStv which was modelled for Nigerians had come
to stay, assuring that it would not fail and they would deliver on their
promises.
The guests at the ceremony were entertained with live performances by musicians and comedians.
Among the dignitaries at the event were Gov. Akinwumi Ambode
of Lagos represented by the Permanent Secretary, Lagos State Ministry
of Information and Strategy, Mr Fola Adeyemi, and the Permanent
Secretary, Federal Ministry of Information and Culture, MS Grace Gekpe.
Others were the Director-General of National Orientation
Agency, Dr Garba Abari; former Minister of Aviation, Femi Fani-Kayode;
Nollywood actors including Emeka Ike. Adigwe Okafor, Zack Amata, Dr Opa
Williams and Afeez Oyetoro aka Saka.
